LES100 Training Course in conjunction with CIPA
Introduction to Licensing & IP Commercialisation
Monday, 17th June 2019
10:00am - 5:00pm
(2nd Floor, Halton House, 20-23 Holborn, London, EC1N 2JD)
This is the introductory course in the Licensing Executives Society's Intellectual Asset Management Series and it is designed for those who are relatively new to licensing.
It is specifically aimed at:
Those who are considering a career in licensing and technology transfer,
Lawyers and Patent and Trade Mark Attorneys looking for greater familiarity with the business of IP licensing,
SMEs who require an introduction to licensing,
Entrepreneurs who need to understand the value of their IP,
Professors of entrepreneurship and
Students interested in learning the basics of Intellectual Property (IP) and how to commercialise IP through licensing.
What does the course cover?
An overview of IP and IP Licensing, divided into five Modules, with examples, exercises and interaction between instructors and fellow students in each Module:
Module 1: Introduction & IP Basics: This Module introduces, defines and gives examples of the different types of IP including patents, trademarks, copyright, designs and trade secrets in the context of commercialisation.
Module 2: Basics of IP Commercialisation & Licensing: Introduction to Licensing, including reasons for licensing, description of licensing agreements, infringement, competition law, and relationship-building.
Module 3: Determining Reasonable Licence Fees & Royalty Rates: This Module talks about risks and rewards, different valuation methods (Market, Financial, Cost) and their pros and cons, together with royalty structures.
Module 4: Managing Risks: Identify the different kinds of risk and how to manage them, i.e. confidentiality, infringement, liability, collection of royalties and other fees.
Module 5: Licensing Game: Students put into practice what they have learned by dividing into licensee and licensor teams that then discuss and negotiate terms on a licensing case study. At the end of the session all teams report their results and reasoning.
How long is the course?
One full day. Modules 1, 2 and 3 are presented in the morning, and Modules 4 and 5 in the afternoon. Module 5, with its negotiating and reporting sessions, is the longest of the modules. Lunch is included.
LES100, as with all LES courses, is taught by LES member volunteers who are active practioners in their fields.
CIPA Member - £175 Non Member - £275
The LES100 Training Course will be followed by the LES B&I 2019 Annual Conference & AGM on Tuesday, 18th June.
CIPA Member - £200 Non Member - £250
To book your place, please follow the link here