If you have a successful product you will want to stay a step ahead of the competition. So when your patent is about to expire you'll need to keep innovating to remain protected.
Gopak’s iconic folding table design has stood the test of time. But how did they maintain their position as their patent came to an end?
Managing Director of Gopak, Andrew Fieldwick and Patent Attorney Jerry Bridge-Butler discuss how the furniture manufacturer used innovation to update their product and protect their market position.
00:25 – Gopak’s folding tables
00:46 – What do you do when your patent expires?
01:12 – How did Gopak innovate on its existing idea?
01:38 – How Gopak’s innovation works
02:06 – Why was it important to maintain patent protection?