If you think someone is infringing your patent you don't need to jump to litigation. There are other and often better options, such as licensing.
ContraVision makes ingenuious transparent materials which carry designs that can only be seen from one side. You will often see their products covering shop and office windows covered in marketing graphics.
Rather than taking court action against those copying their product, the company makes them a business offer.
Roland Hill and Dee Barrington-Ford, of Contravision, explain why turning infringers into licensees makes sense, not just financially, but also developmentally as it can assist further product development.
Chartered Patent Attorney Catriona Hammer says that the patent system is designed to incentive innovation - and creative companies can benefit by licencing their protected products and ideas to others.
00:37 ContraVision's clever semi-transparent product
00:55 Patent and trade mark infringement - what happened
01:21 How the patent system can help
02:27 How a patent attorney can optimise your patents
02:50 Benefits for licensees